Tom Dixon

Rethinking how existing client Tom Dixon could translate the brands distinctive world of lighting, furniture and accessories into a more immersive e-commerce environment. The experience brings together product, brand and editorial storytelling, using content and emerging technology to create more engaging ways to discover and interact with the collection.

Tom Dixon has a rich library of video and social content, which became an integral part of the experience rather than sitting separately from commerce. Video was woven throughout the customer journey, while shoppable Instagram Reels connected inspiration directly to the products being featured. The experience also introduced augmented reality, allowing customers to scan a QR code and view a Tom Dixon design within their own space directly from their phone bringing the physical product closer to the digital experience.